Sap Well
A maple syrup brand that reveals sap as part pf a living forest system.
Deliverables
Trademark
Bottle Design
Labels
Tools
Adobe Illustrator
Adobe Photoshop
Date Completed
May 2026
Overview
Concept
Sap Well is a family-owned Vermont maple syrup brand rooted in forest systems. It reveals the journey of sap from tree to table, emphasizing ecological relationships and seasonal flow through thoughtful harvesting and an organic bottle form. Transforms syrup into a tangible expression of nature, process, and connection between people and the forest.
Execution
Sap Well speaks with a calm, thoughtful, and observant voice. The tone is intentional and reflective, inviting curiosity while emphasizing the unseen systems that shape the journey from tree to table.
Reasoning
The organic bottle design is inspired from the curves found in the body shape of the Yellow-bellied sapsucker a woodpecker seen the forest of Canada and the northeastern United States. This woodpecker drills sap wells in living trees. Animals like insects (butterflies), small birds (hummingbirds) feed off of the sap. Inspired from the sap wells a patter was created and embossed on the bottle labels.
